Identity Kit Exploration

Senior Thesis // Sports Branding  


Software:
Illustrator, Photoshop, After Effects, Cinema 4d



 


Timeline:
10 weeks Deliverables:
Jersey Concepts, Court Layouts, and 
Merchandise El Corazón de Dallas: This design honors the deep roots of the Hispanic and Latino communities that shape Dallas. Inspired by Talavera tiles, the jersey features intricate patterns and bold colors reflecting the city’s rich culture. Hand-painted signage and woven textures nod to traditional craftsmanship, blending heritage with modern style. More than a uniform, it’s a tribute to the passion, resilience, and pride that fuel both the city and its team. El Corazón de Dallas beats strong—on the court and in the community.

Deep Ellum: The Dallas Mavericks "Deep Ellum" City Edition jersey pays tribute to the city's most vibrant cultural district—Deep Ellum—a neighborhood known for its bold street art, underground music scene, and creative energy. Just as Deep Ellum is a hub for self-expression and innovation, this jersey captures the gritty, fearless spirit of Dallas and its basketball culture.
FINAL DELIVERABLES



RESEARCH 



MOOD BOARD
   
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