Detroit Plays Campaign

Branding Campaign

Software:
Figjam, Illustrator, Photoshop, After Effects

Collaborators:
Rachel Wixson, William Darby, Brendan Downs

Timeline:
6 Weeks

Deliverables:
Instagram Carousel
Set of 3 Super Graphics
7 Second Motion Piece
15 Second Motion Piece
30 Second Motion Piece

Play is vital for growth, helping children and youth develop cognitively, physically, socially, and emotionally. It boosts emotional regulation, confidence, problem-solving skills, and social abilities while sparking joy and quick thinking in spaces of uncertainty.

In sports, play brings benefits that last a lifetime—improving fitness, building friendships, and teaching teamwork and time management. These experiences foster confidence and skills that carry over into all areas of life, both personal and professional.

The game of baseball teaches discipline, time management, and gives the confidence needed to succeed both on and off the field. This game teaches skills that not only make you a better player, but also empower you to excel in school, build strong relationships, and makes you realize that every strike brings you closer to success. Our campaign uses the power of resilience and not giving up even when life feels like a 1-2-3 inning.

RESEARCH *USE CURSOR TO SCROLL THROUGH RESEARCH*

MOOD BOARD

ASSET GUIDELINES

FINAL DELIVERABLE

MOTION PIECE

7 Second Motion

15 Second Motion

30 Second Motion

INSIGHTS