Communication Design & Strategy Rebrand 

Branding Campaign

Collaborators:
Morgan Guerrieri, Maddie Beattie, 
and Chelsea RogersSoftware: 
Figjam, Illustrator, Photoshop, After Effects



 Timeline:
6 weeks Deliverables:
2 Instagram Carousels
15 Second Vlog
7 Second Motion Piece
15 Second Motion Piece
30 Second Motion PieceThis campaign is designed to celebrate CCS Communication Design & Strategy by utilization of a creative zone found in current identity. Using the prompts, We Think, We Make, We Play, we created a campaign to remind us of our handicraft and to encourage incoming students of what communication design and strategy really is.

Concept Statement: CCS first originated in the Arts and Crafts movement, a reaction to the rapid industrialization of the early 1900s. In the modern day, graphic design often gets reduced to something that simply takes place on Adobe Suite. Our campaign is aimed on celebrating and promoting all of the unique handicrafts present within the department. Playful, whimsical, and diverse, the campaign will be aimed at engaging hands-on, craft-focused high schoolers.


FINAL DELIVERABLES

Instagram Carousel
Designed by Nina 

Instagram Carousel
Designed by Chelsea 

7 Second Motion
Designed by Maddie
15 Second Motion
Designed by Maddie
30 Second Motion
Designed by Maddie 

15 Second Vlog
Designed by Morgan 

RESERCH


MOOD BOARD




Detroit Plays Campaign