Communication Design & Strategy Rebrand

Branding Campaign

Software:
Figjam, Illustrator, Photoshop, After Effects

Collaborators:
Morgan Guerrieri, Maddie Beattie, and Chelsea Rogers

Timeline:
6 weeks

Deliverables:
2 Instagram Carousels
15 Second Vlog
7 Second Motion Piece
15 Second Motion Piece
30 Second Motion Piece

This campaign is designed to celebrate CCS Communication Design & Strategy by utilization of a creative zone found in current identity. Using the prompts, We Think, We Make, We Play, we created a campaign to remind us of our handicraft and to encourage incoming students of what communication design and strategy really is.

Concept Statement: CCS first originated in the Arts and Crafts movement, a reaction to the rapid industrialization of the early 1900s. In the modern day, graphic design often gets reduced to something that simply takes place on Adobe Suite. Our campaign is aimed on celebrating and promoting all of the unique handicrafts present within the department. Playful, whimsical, and diverse, the campaign will be aimed at engaging hands-on, craft-focused high schoolers.

RESEARCH

MOOD BOARD

FINAL DELIVERABLES

Instagram Carousel

7 Second Motion

15 Second Motion

30 Second Motion

15 Second Vlog

INSIGHTS