#WhyVote USA

Branding Campaign

>Software:
Figjam, Illustrator, Photoshop, After Effects

>Collaborators:
Maddie Beattie, Rachel Wixson

>Timeline:
3 Weeks

In the United States, young people are less likely to vote than older generations. Voters aged 18-34 will make up over 40 million potential voters in 2024, nearly one-fifth of the American electorate. Now, more than ever, we need young people’s fresh perspectives and ideas to encourage their generation to make their voices heard and their values considered in this election. #WHYVOTE USA aims to boost political participation and educate young people on the power of their vote through creativity.

Everyone talks about how important it is to vote, but how exactly do you do that? It can be stressful to figure out how to vote, where to vote, and keep track of deadlines—especially with everything else going on during college. Our campaign engages voters aged 18-22 and gives them access to resources and information so they can take actionable steps. This includes instructions on how to register, check registration status, meet deadlines, and know what to expect.

RESEARCH

MOOD BOARD

ASSET GUIDELINES

FINAL DELIVERABLE

INSIGHTS

EASE, EASE, EASE, and EASE.